The Highly Anticipated Genesis G90

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The South Korean manufacturer produced the very first generation Equus in 2009. It was sold exclusively in the Korean market to compete with the Mercedes-Benz S-class and BMW 7-series.

 

The second generation Equus made its North American debut in the fall of 2010 as a 2011 model. This was Hyundai’s first attempt into the premium long wheelbase sedan segment in North America. The Equus was sold in limited supply through approximately 42 Hyundai retailers across Canada.


The all-new 2017 third generation Genesis G90 is a much improved Equus and it really represents the coming out of the Genesis brand name as a standalone product for the South Korean manufacturer.


Genesis is attempting to distinguish themselves from the Hyundai brand. They want the Genesis buyer to feel a higher level of premium service. When purchasing a vehicle from Genesis, the customer will deal with a single sales consultant called the Genesis Experience Manager (GXM). The GXM is the first person the Genesis customer sees; they will be the only person the customer speaks to on the phone as well as in person at the dealership. This begins with the customer’s initial visit to all subsequent visits such as service appointments. The whole idea from Genesis is to put the customer before anything else by making the process of owning a Genesis absolutely perfect and personalized.


For the past five days, I have been test driving the 3.3L twin turbo V6 version of the G90 that pushes 365hp to the wheels and 376 lb. ft. of torque. For such a large sedan, the twin turbo engine and matching 8-speed transmission really improve the vehicle’s refinement and premium feel compared to the 2011 Equus.


The all new G90 interior trim feels very premium. It matches the Mercedes-Benz S-Class, BMW 7 series and Audi A8’s interior for quality and subdued road noise. Additionally, Genesis has equipped the rear seats with an infotainment system, fully adjustable rear seats as well as a center console that controls satellite navigation, radio, sound and climate control. Along with many other awards the Genesis G90 has won, it has been hailed as the epitome of comfort from the back and spine specialists at Aktion Gesunder Rucke (AGR). This includes both 22-way front seats and the rear seats with and integrated memory system (IMS).


In the all-new Genesis G90, you can operate through four driving modes, Smart, Sport, Eco or Individual. Smart driving mode analyzes road conditions and how you are driving by seamlessly modifying throttle response, transmission shift points, and steering controls. However, Sport driving mode brings out a completely new car. When in Sport driving mode, the car has faster throttle response, faster upshifts as well as downshifts and the suspension setup is much more refined. Eco driving mode is for city driving, the suspension setup is in Comfort+, the drivetrain is at its smoothest and the throttle response is very fluid which allows for minimal engine sound in the cabin of the car. Finally, my personal favorite driving mode, Individual. In Individual driving mode, you are able to have the engine and transmission in Sport as well as have the suspension setup in Comfort+. This was my personal favorite because I was able to have the sporty feel from the engine and transmission and still have the comfort of a premium luxury car.


The Genesis brand has succeeded in redefining what a luxury vehicle is. They have achieved this by offering world class individualized customer service at an amazing price and matching other leading luxury brands, making Genesis the right brand for you.

 
Special Thanks to:
Justin Doiron at Genesis Motors Canada
 
All Information from: